Factors Affecting Housing Price in Malaysia using Structural Equation Modeling Approach

House buyers are primarily concerned with house prices, on top of other aspects such as housing preferences, and financial. In Malaysia, the problem regarding issue is one that regularly spoken due to sharp rise in prices which made most houses no longer affordable for Malaysians. Thus, this study aims identify key factors influencing price Malaysia. Data was collected by distributing a survey questionnaire 245 respondents throughout country. The data then analyzed using structural equation modelling (SEM) analysis via IBM AMOS statistical software. instrument evaluated exploratory factor confirmatory techniques. theoretical model developed SEM technique. findings derived hoped benefit policymakers, developers, urban planners, contractors developing strategies materializing homebuyers